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Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software. Such tools help your...
Facebook management tools are irreplaceable when it comes to truly taking control over your presence on the platform. Native tools are overcomplicated and mediocre functionality-wise, so social media managers usually opt for third-party software. Such tools help your...
A marketing planner is an incredibly useful asset for any marketer. A single source of truth for the whole team, it helps you stay on track and maximize the impact of your efforts. Whether you're dealing with one blog post a week or a multi-staged cross-department...
A social media scheduler is the greatest time-saver ever. This marketers' little helper ensures teams stay consistent and efficient and have enough time to do what they do best — develop new creative ways to engage with the audience. There are several social media...
The Instagram app has been pushing video content harder than ever before, encouraging creators to embrace this format. Echoing the success of TikTok, Instagram is constantly improving Reels and adding new features. In fact, in July 2022, Instagram announced that new...
Instagram Stories are an excellent way to engage with your IG followers! And posting Instagram Stories consistently is the key to high engagement. This is where an Instagram story scheduler comes in handy. You can schedule Instagram stories ahead of time and take some...
Whether to increase brand awareness, generate new followers, or encourage user-generated content, hosting an Instagram takeover is a powerful marketing tool. For social media managers, it's an excellent way to inject some personality into a business account, be it in...
Today, we’re going to talk about the one thing that, when done correctly, can mean the difference between good social media marketing and, well, not bad, but misguided social media marketing. I’m referring to social media content pillars: the what, why’s, the how’s,...
Navigating the sea of marketing tasks can feel overwhelming, right? You're not alone. Many marketers struggle to keep track of tasks, handle team collaboration, manage multiple accounts and ensure seamless content creation. That's where robust marketing planning...
NOTE: You can now officially schedule your Google My Business posts with our integration! Check it out for yourself – it's free. Google My Business (renamed Google Business Profile in November 2021) is one of the most popular free social media platforms for local...
Likes are a big deal on Instagram because they're equivalent to votes. The more likes you have, the more popular your content, and the more likely it is to be seen by other users on Instagram. But why do likes still matter, and what role do they play in the grand...
