Social media images are that one part that we love but ends up bugging us. It should be a quick and spontaneous decision but instead, we end up browsing hundreds of libraries to find the one image that matches our expectations. In our chats with social media managers, they confirmed that it’s not even about searching for the perfect social media image, it’s about it ticking a few checkboxes:
- Communicates the right message
- There’s no space for misinterpretation (and we saw how big of a risk that is in our article Social Media Year in Review 2017 – Part II: Worst Social Media Posts in 2017).
- Is visually appealing
- Respects the brand’s identity
Seems simple enough. So why isn’t it? We think we’ve figured out what you need to make your social media images work perfectly with your content plans.
We’re the first ones to point out: there’s a lot of content covering the best use of social media images out there. We definitely don’t want to add to the buzz, so we won’t bore you with the obvious.
Consider the below infographic your go-to guide when it comes to Facebook, Twitter, Instagram image sizes and 5 tips & tricks on keeping it beautiful.
Facebook Image sizes:
- Facebook cover photo: 851 x 315 px
- Facebook profile picture: 170 x 170 px
- Facebook link image: 1200 x 628 px
Twitter Image sizes:
- Twitter cover photo: 1500 x 1500 px
- Twitter profile picture: 150 x 150 px
- Twitter link image: 506 x 253 px
Instagram Image sizes:
- Instagram profile picture: 320 x 320 px
- Instagram portait image: 1080 x 1350 px
- Instagram square image: 1080 x 1080 px
- Instagram landscape image: 1200 x 628
LinkedIn Image sizes:
- LinkedIn cover photo: 1584 x 396 px
- LinkedIn profile picture: 130 x 130 px
- LinkedIn link image: 520 x 272 px
5 TIPS & TRICKS TO KEEP IT BEAUTIFUL
1. Image + Copy?
Hell yes! A great copy with a cool, empowering image in the background always catches the eye. Keep in mind what your focus is (copy or photo) to not make the overall image too crowded – space is always highly appreciated.
2. Logo on image?
We’d suggest not to, or at least only on limited occasions. Since you plan on your users to see that image on your own social media pages – a logo is redundant and just makes it more crowded and “branded”. Understand the context of your customers, and don’t be scared to pass on opportunities to show the logo.
3. Bold images?
We all love color and inspirational imagery but don’t try to be too bold unless that’s your brand on social media or unless you plan to make it so. Otherwise, it creates confusion in what your fans should expect from you. Be consistent.
4. Standardized stock photography?
Please no. Avoid that as much as possible. We all know that classic image of a man/woman in an office/factory, holding some piece of technology and casually looking at the camera with a huge unnatural grin. Keep the photography relevant but natural. There are amazing stock-image websites that will help you with infinite choices for all your social media images. Some of them are Unsplash, Pexels, Deposit Photos (for which you can get a great deal now on Appsumo – 100 photos for only $49)
5. And always the “Know your customer” eternal advice.
We say it because we care – social media is tough because brands are trying to fit in – that’s exactly why knowing your customer is so important in this context. What they like, what they don’t like, what they find offensive, what draws their attention. Just like any other part of your business, knowing your customer’s preferences and behaviours will do the trick.
That’s what we have as a quick guide for your social media images. Did you come accross any other tips or issues? Let us know.