Tweets, LinkedIn posts, blogs, newsletters, RSS apps and oh so many more. Between all of those, how can we really know what and who to follow? Every marketer out there knows the feeling of drowning in information. And that’s where social media influencers come in. They come with a great feed – clean, relevant & with powerful opinions – giving us exactly what we’re looking for. That’s why we love them.
But don’t take my word for it, let me paint you a picture.
  • Over 4M blog posts are published every day. (This awesome live counter will show you just how many articles are published daily)
  • Just in March 2018 over 82M blog posts went out only on WordPress (source)
  • Want to stay up to date using Twitter? Sounds like a great plan! Especially since there are 6000 tweets going out every second. Just look at us tracking the simple social media topic:
twitter feed social media influencers
I think you already know – staying up to date with your industry is…difficult. To say the least. We think social media influencers are the gods of feeds. They help us stay up to date with the latest trends, social media tools, and advice. They not only share the best content but create the best content. However, there are a lot of social media influencers as well.
So under infinite piles of great content, it’s hard to catch some air without a bit of order and help. There’s a lot of apps that can adjust that setting (see Feedly,, Pocket), but we decided to lend a hand as well. How? With a list. With THE list.


We carefully selected the top 20 social media influencers who are raising the bar for social media marketing in 2018:

1. Jason Keath | LinkedIn & Twitter
Jason Keath is someone you want to follow. He is that kind of charismatic influencer that shares all the right things. The good, the bad, the funny, the educational – the right kind of content. Jason is also the founder and CEO of Social Fresh Conference.
2. Derek Halpern | LinkedIn & Twitter
Derek Halpern, the CEO of Social Triggers, is like a nutritious breakfast. He talks about business, marketing, social media, but he also shares on topics like personal development, politics, and even relationships sometimes. So, click his follow button and grab a healthy smoothie of knowledge!
3.  Andrew Hutchinson | LinkedIn & Twitter
Andrew’s proudest achievements are his two amazing books. He also reviews other books, movies, tv series and music. He is firstly an avid critique and then fan of social media, not to mention he’s also Head of Content and Social Media at Social Media Today. You can trust he will share honest opinions about all the social media updates.
4. Nancy Richmond | LinkedIn & Twitter
Nancy Richmond is first and foremost a loving professor, a huge advocate of learning and education. She holds awesome speeches and offers great consultancy.  Also – you can definitely rely on her to open new perspectives on social media truths and upcoming trends. 
5. Gregory Ciotti | LinkedIn & Twitter
Grab a pen & paper and start writing while following Gregory Ciotti, Content Marketing Lead at Shopify. He’s there to help with creative blocks, content strategy and any kind of tips that will make that pen go faster & better targeted.
6. Mari Smith | LinkedIn & Twitter
We have three words about Mari: active, insightful & always on the spot. She doesn’t miss one piece of important news – you can definitely rely on her to cope with the waves of social media news. Also – she’s so active that we’re pretty sure she uses a social media tool. How about Planable, Mari? Wink wink.
7. Kim Garst | LinkedIn & Twitter
Kim is all about owned content. She writes, says, criticises, advises constantly. Kim is the social media influencer that focuses on the how’s, the steps, the tips & tricks. You want her on your “social media influencers to follow” list. Plus – we just love all those playful designs she ads to each piece of content.
8. Scott & Alison Stratten | Scott’s LinkedIn, Alison’s LinkedInAlison’s TwitterScott’s Twitter
Scott & Alison are that social media influencer couple that you can’t not love. Their combined modesty & sense of humor will make your heart skip a beat and your brain go choo-choo. They cover social media in a real & trusty way. They speak their mind and you want to hear what they have to say.  
9. Ann Handley | LinkedIn & Twitter
How to put this?… Ann is tough. Ann will tell you why your content sucks, but she will also tell you how to make it better. We love Ann, we follow Ann, we listen to Ann.
10. Jon Loomer | LinkedIn & Twitter
If you’re big on Facebook as the social media network – Jon is your guy. He seems to know all there is to know on how to rock on Facebook. Whether it’s algorithms, ads, content, API, scandals – he’s got the scoop. He is THE social media influencer for Facebook.
11. Jenn Herman | LinkedInTwitter
Instagram is your jam? Go for Jenn Herman. Just like Jon is the social media guru of Facebook, Jenn knows her Instagram and she’s not afraid to share it. Also, since Instagram seems to be everyone’s jam nowadays – Jenn should be followed by any social media expert out there.
12. Samantha Kelly | LinkedInTwitter
Now if Twitter is your go-to network, you have to get to know Samantha. She is really the Tweeting Goddess and she’ll make you understand Twitter better than freaking Jack Patrick Dorsey does.
13. Robert Katai | LinkedIn & Twitter
Open up a dictionary and look up for the word: PASSION and that’s where you’ll find Robert’s photo. He is one of those people with whom you’d enjoy an honest, no-bullshitty conversation about what’s going on in marketing and social media. Besides being a brand manager for @Bannersnack, he also writes on numerous other websites, preaching his love for marketing.
14. Peg Fitzpatrick | LinkedIn & Twitter
Peg glows, Peg is sparkles, Peg is sprinkles, Peg is smiles & rainbows. Peg covers social media topics with deep insights and wide smiles. You don’t even feel how real it is when reading her opinions. Her optimism makes the content she brings to the table even more delightful. We can’t describe Peg, you’ve got to follow Peg.
15. Jeff Bullas | LinkedIn & Twitter
You’ve got to know Jeff Bullas. We don’t have to tell you about Jeff Bullas because you know him. And he knows you and what you need on social media and content marketing. How would we even talk about a social media influencer that already “influences” over half a million twitter followers?
16. Evan KirstelLinkedIn; Twitter
Evan Kirstel is one of the biggest social media influencers out there. He is a huge fan and supporter of tech. Not only will he keep you posted with the latest Sci-Fi advancements but he’ll also help you understand how they impact our marketing world.
17. Pam Moore | LinkedIn; Twitter
Pam, as she puts it, is a Social Nut! However, Pam is more than a social media expert – she’ll tell you about brand, content, storytelling and much more. Also, if you need even more advice, she is the CEO of Marketing Nutz that will go above and beyond for your social media strategy.
18. Rebekah Radice | LinkedIn & Twitter
Rebekah is all about the $$$. She speaks to the hearts of entrepreneurs that want results and are afraid social media won’t bring them. What should you expect from Rebekah? A pragmatic and specific approach. Less about “engagement” and “awareness” and more about results.
19. Mark Schaefer | LinkedInTwitter
Mark is that inspirational social media guru that’s better than 3 shots of espresso in the morning. Mark covers a full image of business, marketing, and obviously social media. He’s also a great author that we recommend. Follow, read, implement.
20. Matt Navarra | LinkedIn & Twitter
Matt is the former Social Media Director of The Next Web & obviously, a social media thought leader. Matt is the alarm clock of all social media related news. What Facebook’s doing, what Twitter is up to and so on. He takes care of his fans & engages with them pretty nicely.
21. Geoff Desreumaux | LinkedIn & Twitter
Geoff is the Co-founder & Editor in Chief at We are Social Media. He obviously shares the content of WeRSM but other awesome content sources as well. Also, his fresh and honest views are priceless. Trust us, he comes with a delicious feed.
22. Michael Stelzner | LinkedIn & Twitter
Michael Stelzner is awesome! He is the co-founder of Social Media Examiner and the host and genius behind the Social Media Examiner podcast. We might be a little biased because we love their podcast, but still – if you’ve listened to one episode – you’ll get where we’re coming from. Plus, Mike shares top social media content and is really a thought leader.
To wrap-up, dear social media fans & experts, we gathered this list of social media influencers to follow so that your morning scroll is as clean & relevant as possible. Let us know if you have any other suggestions & recommendations in the comments!
Miruna Dragomir, Marketing Manager @Planable. Social media fanatic, tech geek & a sucker for learning. Past experience? Social Media Comms Manager @Oracle & Marketing Coordinator @Uber
Twitter  & LinkedIn

One Comment

  • Yam Regev says:

    Yo Miruna!

    Great article and thanks for including Zest.
    As we fight information overload in the marketing-sphere, it’s a privilege for us to be included here.

    Good yellow vibes,
    Yam Regev
    Co-Founder, CEO, and CMO